Internet Marketing Traffic Analysis
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Alexa is definitely worth a look if you're involved in internet marketing as a niche.
Traffic generated via Alexa will come from the Alexa Toolbar. The Alexa Toolbar sits within the browser and provides information on each visited site.
Our interest here is the "related links" feature. Website owners manually list their urls with Alexa. Part of the listing process includes the option of specifying "related links" to other sites similar to your own.
Here's a neat trick:
You can visit Alexa as an anonymous user and look up data on any site you want, and you can specify links you believe should be added to that site's "related links" information.
This allows you to associate your url with that of, say, a higher traffic site in your niche – which may be owned by a jv partner or a competitor.
Provided there aren't dozens of other urls already specified in the related links database for a given site, visitors who have the Alexa Toolbar installed should see your link listed as a related site.
http://www.alexa.com
Popularity: 74% [?]
Alexa as you said is really a search engine mainly used by internet marketers
As a result I am not that onversions from alexa are great
I think concentrate on conquering your niche in Google and you should be okay
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